Chapter 11 Notes

3 04 2010

Chapter 11 Notes

Areas of Friction Between Public Relations and the Media-
*Advertising influence
* Name-calling
* Sloppy/biased reporting
*Hype and News Release Spam
* Tabloid journalism
Here are some guidelines for PR Newswire-
* When “no comment” appears it can create hostility
* Be respectful and try to help
* Know the deadlines that are set for print and media
* Network with the journalist around you and be familiar with who they are so you know who to contact

Source: Public Relations Writing and Media Techniques


Another Video…

3 04 2010

So I came across another video. It made me laugh because it reminded me of my teacher that I am actually doing this blog for. She is on top of every single PR connection you could think of. It amazes me. This video is of a boss/man who made a song and music video about how much he is on his media and how much he loves social media. Check IT out! I promise you will get a kick out of it!

Great Video!

3 04 2010

This is Great!

I was on YouTube and I came across this video. In some funny ways it sums up almost everything that a PR Practitioner uses in a little love/country folk song. Take a look here!

New Bloggers (TOW 16)

3 04 2010

Blogging is something that I was new at in the beginning of this recent semester. I was very excited in learning how to make my own and getting my words and thoughts out to everyone. There are ten different tips that I would like all PR students to take into consideration before they enter into the blogging world. They may not be the same thought as everyone, but these are my thoughts that may be useful.

1) Make Sure You Are Passionate About What You Are Writing!

When is comes to blogging, I was very excited to express my thoughts and passions to the world. Because my first blogging experience was for a class and particularly all about Public Relations, I began to get a distaste. I like Public Relations, but I am not in love with it, which made blogging very boring and rough for me.

2) Learn To Love It

If you are going into Public Relations, you need to learn to love every part of the profession along with blogging. Blogging is something that PR practitioners do on a day-to-day basis. It is key and crucial that you learn to love blogging and everything that goes along with it.

3) Hyperlinks

Hyperlinks are something that you need to learn to put into your posts. This either goes with your research or something just to keep you audience entertained. Hyperlinks should not be put in as a web address though. IN blogging you are allowed to make a direct connection through a hyperlink in a word that is in you sentence. This makes your blog look more organized and professional.

4) Credibility

Because you are on the internet and any people can see your posts, you need to make sure you give credit where credit is due. Credibility is always important in any writing, but especially in blogs.

5) Pictures

Make sure to add some picture within your blog. People are very visual so this will help entertain them. It also adds another way you can connect the audience to what you ar talking about within your writing.

6)Spelling and Punctuation

Spelling and punctuation are something that I struggle with all the time. This is something though that cannot be ignored. When you blog there is a spell check button so make sure before you post you always click it. You are putting all of your writing into the public, so make sure you do not make your writing look bad.

7) Network

When having a blog you are able to connect with hundred of people from all over the world. Take advantage of this and network. See what people have to offer and what you can offer them.

8) Comments

You write a blog so people will read and comment on your postings. The thing is, you have to do the same. Make sure that you are looking at others blogs and commenting on their posts. IF you comment on people’s blogs they will most likely do the same on yours.

9) Research

If you are wanting to put in interesting content within your posts do research to do so. There are so many things that people would love to know about. Be the person to tell them about it before anyone else does.

10) Reputation and Respect

With a blog you can gain a reputation of the kind of writing that you have. You get to choose your reputation. ALong with a reputation you need to be respectful. That is my number one rule about everything. Remember to respect others in your writing, in your comments, and in the responses of the comments you receive. There are opposing views, but that doesn’t mean that respect has to disappear. Continue to respect and you will build integrity and your reputation.

This is just some of my input that I feel you should take into consideration when you are beginning to learn to blog as a PR student.

SMNR’s (TOW 15)

3 04 2010

An SMNR is a Social Media News Release. It is just like a news release but in a multimedia form. This is a growing and upcoming way that PR practitioners are starting to work. It is an advantage that our online services allow us to use. We can communication easier through these and have a more effective news release. The media content is more entertaining. It is said that more journalist prefer that PR practitioners use a Social Media News Release over a regular news release. The SMNR is more accessible to the audience and grabs their attention with and interest because of the unlimited resources you are allowed to attach and bring to their attention. Videos are also a great part about SMNR’s. They are easy to attach and engage the audience. Tagging is essential and there is a benefit that the PR practitioner has a two-way dialogue with the audience. When it comes to the audience in of SMNR’s, the main target are the bloggers online. These are the people you want to engage in. This goes along with one of my previous posts. Bloggers and other website have a huge effect on your company, so it is extremely crucial to keep the bloggers engaged and entertained in your content.

AS I looked around online I came across this video that is very help when you are trying to understand and gain the concept of SMNR’s. Click Here if you are interested in learning more about SMNR’s and where they are taking Public Relations.

I also came across a blog that give good incite on SMNR’s. The link of the blog is here if you are interested in looking into that. The blog is posted by Lee Odden who talks about the motivating factors in Social Media News Releases. Take a look!

I also came across this website that has some great links and other posting about Social Media News Releases. They are not extremely new anymore, but they are where PR is heading. Hop on board and learn how to even create your own here. Continue to research these. They are a creative outlook on how News can become more entertaining and easily accessible. Do not lose out on learning about this great social media tool!

5 Steps to Multimedia Storytelling (TOW14)

3 04 2010

5 Steps to Multimedia Storytelling-NewsU

Choosing a Story-

In multimedia stories it is always good to include a video. This will be beneficial to you. Multimedia stories are nonlinear. When choosing a story make sure you collect preliminary information. This is needed to help create a concrete idea.

Create a Storyboard-

There are three different areas of creating a storyboard:

Define–Here you want to define what all the elements are going to be.

Identify– This is where you want to identify the media for the story.

Storyboard– This is where you will figure out the full concept of the story.

Reporting Multimedia-

This is the section in which you learn all of the basic need of what you will need for multimedia storytelling. You will learn what to pack, how to pack, how to travel, what to bring, what exact equipment is best for the traveling you are doing, how to go through an airport, what technologies you should bring and how to maintain. There are so many different elements that are beneficial to pay attention to in this section. This can also be helpful for people who are just doing this for leisure.


Video–Keep short, effective B-roll, avoid action shots with lots of movement.

Audio–Only high quality, use subtitles if no other options, avoid background music.

Still Photos– Wed is a visual medium-use photos, you can use Photoshop, photos are used in two ways: 1-individually 2-sequentially

Graphics–Can make on a geographic info system, use hash tags, graphics can sometimes be the centerpiece of the story.

Text–This is a comfort for print people, use display type, works best for first person stories.

Producing the Story-

A print reporter will mainly be the person who will organize a story and a multimedia reporter will be the person who will shape the story. The wed designer is used to edit the story. There are many different tasks that each individual will be in charge of directing to make it a successful story. One thing to keep in mind, is to create more than one format so the readers do not get bored. If the readers are bored, then nothing sells.

This was a great NewU course. I personally love it because I learned something outside of my main focus. When we keep in mind these other insights then we become more well-rounded. This helps out our career and can just be an interesting hobby to pick up. I would love to learn more about the certain technologies that are needed and what is good versus bad in that area. There is so much more to learn.

Things that are Annoying- (TOW 13)

3 04 2010

There tends to sometimes to be an annoying factor to PR specialists. Journalists especially can get very annoyed when working with PR people. Going into this field I think that it is beneficial to point these things out that are annoying, so as I and other PR students enter into this field we can work better in these areas.
1-    PR Specialists use too many words. Journalists are people who keep things interesting, but get right to the point. PR specialists do the opposite and keep things wordy.
2-    PR people are not always time relevant. They have a tendency to not be as timely as a journalist would like.
3-    PR people tend to talk about things that are not needed. There is lots of information that they give that a journalist does not need for the story.
4-    Because they add extra information, they tend to neglect what is really needed for the journalist to write a credible to story and report it.
5-    PR specialists are all about reputation. This can sometimes get to their heads and what they expect.
6-    PR specialists act as if they are selling a product even when it is not their job. This can be very annoying when it comes to being a journalist. They do not want your product, they want the story.
7-    PR specialists do not have a sense of perfect writing ability. It is very annoying to a journalist when there are many punctuation errors that they have to deal with, This is not just something that annoys journalists, but everyone!
8-    Because of a sales person mentality, PR specialists can be very pushy. This may be because their reputation is on the line or for some other reason. It is just annoying.
9-    Lack of communication is something that is also very prevalent when it comes to PR specialists. They can neglect to keep good communication with the journalist, which in turn, leaves the journalist hanging.
10-    PR specialists can tend to be very overwhelming at times. There needs to be a balance of space and understanding. Many times PR specialists think they can do everything thing, when the truth is they can’t.
These are just ten things that I thought would be good to bring to the surface before entering into the Public Relations field. It is always good to understand you field and what other’s views are on your position. This will help you learn how to overcome the negative connotations and create a better relationship with the people you have to work with to be successful.