Chapter 14 Notes

11 04 2010

Chapter 14 Reading Notes
Here are some guidelines for writing smart, simple, and short:
1. Completeness
2. Conciseness
3. Correctness
4. Courtesy
5. Responsibility

-Show a need
-Satisfy the need
-Show benefits
-Call for action
***When writing a proposal, keep in mind proposals follow a specific format. They are a tool to convince higher management to make a decision about contracts or about approving money and resources for a project.

Source: Public Relations Writing and Media Techniques




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