Chapter 12 Notes

11 04 2010

Chapter 12 Reading Notes
Here are five things that new media is characterized by
1. Widespread broadband
2. Cheap/free, easy-to-use online publishing tools
3. New distribution channels
4. Mobile devices, such as cameras phones
5. New advertising paradigms
Here are some writing tips from Shel Holtz
1. Write the way you talk
2. Limit each page to a single concept
3. Use a lot of bullet-point lists
4. Make sure each page provides the context readers need
5. Limit the use of italics and boldface
6. Do not overuse hyperlinks within narrative text
7. Make sure your hyperlinks are relevant
8. Provide feedback options for readers

**Public Relations is a field where texting, twitter, and wiki are used a lot within works that are done.

Source: Public Relations Writing and Media Techniques




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