SMNR’s (TOW 15)

3 04 2010

An SMNR is a Social Media News Release. It is just like a news release but in a multimedia form. This is a growing and upcoming way that PR practitioners are starting to work. It is an advantage that our online services allow us to use. We can communication easier through these and have a more effective news release. The media content is more entertaining. It is said that more journalist prefer that PR practitioners use a Social Media News Release over a regular news release. The SMNR is more accessible to the audience and grabs their attention with and interest because of the unlimited resources you are allowed to attach and bring to their attention. Videos are also a great part about SMNR’s. They are easy to attach and engage the audience. Tagging is essential and there is a benefit that the PR practitioner has a two-way dialogue with the audience. When it comes to the audience in of SMNR’s, the main target are the bloggers online. These are the people you want to engage in. This goes along with one of my previous posts. Bloggers and other website have a huge effect on your company, so it is extremely crucial to keep the bloggers engaged and entertained in your content.

AS I looked around online I came across this video that is very help when you are trying to understand and gain the concept of SMNR’s. Click Here if you are interested in learning more about SMNR’s and where they are taking Public Relations.

I also came across a blog that give good incite on SMNR’s. The link of the blog is here if you are interested in looking into that. The blog is posted by Lee Odden who talks about the motivating factors in Social Media News Releases. Take a look!

I also came across this website that has some great links and other posting about Social Media News Releases. They are not extremely new anymore, but they are where PR is heading. Hop on board and learn how to even create your own here. Continue to research these. They are a creative outlook on how News can become more entertaining and easily accessible. Do not lose out on learning about this great social media tool!




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