Chapter 11 Notes

3 04 2010

Chapter 11 Notes

Areas of Friction Between Public Relations and the Media-
*Advertising influence
* Name-calling
* Sloppy/biased reporting
*Hype and News Release Spam
* Tabloid journalism
Here are some guidelines for PR Newswire-
* When “no comment” appears it can create hostility
* Be respectful and try to help
* Know the deadlines that are set for print and media
* Network with the journalist around you and be familiar with who they are so you know who to contact

Source: Public Relations Writing and Media Techniques




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