Chapter 9 Notes

2 04 2010

Chapter 9

Audio News Release is often called an ANR. These can take 2 forms:
ANR-Audio News Releases can be in two different forms. They are either actuality, which is someone who has a great voice for the radio and reads all of the announcements yet their name is not said. And the other is soundbite, which is a more complex one yet easy. This is where an announcer can be used or a soundbite (a clip from a customer, famous person, or company spokesperson).

–Public Service Announcements can only be used by non-profit organizations and is properly defined by the Federal Communications Commission (FCC) as an unpaid announcement that promotes the programs of government or nonprofit agencies.

These are a list of eight titles that are on radio and television stations:
1.General Manager
2.Program director
3.Directors and producers
4.New Director
5.Assignment editor
6.Reporters
7.Public affairs or public service director
8.Promotion director

Source: Public Relations Writing and Media Techniques

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