Chapter 10 Notes

2 04 2010

Chapter 10

In PR writing you can use tip sheets. These are a good for finding media people who might have an interest in your work.

Here are Distribution Channels for Publicity Materials:
1). E-mail: This can be used for pitching story suggestions to journalists and editors. You can have questions answered and you can also send any of your materials through this medium.
2). Online newsrooms: This can be used to discuss news releases, media kits, features, corporate background information, and high-resolution photos and graphics.
3). Electronic newswires: This can be used for distributing financial news to larger newspapers and broadcasting outlets. This can be national or international.
4). There are mat distribution companies that can also be used.
5). Photo placement firms: This is good and can be used for distributing high-resolution photos used to make publicity on an international basis

Source: Public Relations Writing and Media Techniques

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