Chapter 6 Notes

13 03 2010

Chapter 6 Notes

When working with Fact Sheets: one-page background sheets about an even, a product, or even the organization

  1. These may be distributed with a news release or even be part of a media kit

~ A Media kit is also called a press kit. It holds many materials, like a news releases, fact sheets and photos

~ A Media advisory is also called a media alert. It is used to let assignment editors know about a newsworthy event or an interview of opportunity that could lend itself to photo or video coverage.

~ A Pitch are effective memos and emails that will persuade reporters and editors to cover your product, service, or event

There are 7 things to follow when you are making and putting together a fact sheet. They are:

1)       The dates of the exhibit

2)       the number of maps on display

3)       a short description of some rare maps on exhibit

4)       hours of the exhibit

5)       Admission fees

6)       the museum’s address and the telephone numbers

7)       the corporate sponsors

~ A Corporate profile is a second kind of fact sheet that is a one-page sheet giving key facts about an organization

~ A Media advertisories are also called media alerts because they tell assignment editors about upcoming events that they might be interested in covering from a story, photo, and video perspective

~An EPK’s- or e-kits are known as Electronic Press Kits. They are more unique than regular print media kits, because they have the ability to include multiple pieces of information in a variety of formats such as : text, video, photo, audio, animation.

Source: Public Relations Writing and Media Techniques

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