Chapter 2 Notes

2 02 2010

Becoming a Persuasive Writer

Over 2,000 years ago connecting back to the Greeks, three ideas were born into the idea of thought and writing. These ideas are ethos, logos, and pathos each with a different meaning. The basic meanings are “source credibility”, “logical argument” and “emotional appeal.”

Breaking communication down there are four parts: the sender, a message, a channel and receiver. The sender is the one with the message wanting to transfer the information to another source. The message is the idea or information that is wanting to be passed along. The channel is what carries the message to the specific source the sender wanted to give it to. The reciever is the one who obtains the message from the sender.

The diffusion theory is something that was created in the 1930’s which includes five steps: awaremess, interest, trail, evaluation and adoption.

Another thing that needs to be applied in communication is Maslow’s Hierarchy of Needs. This includes (from bottom up) physiological needs, safety needs, social needs, ego needs, and self-actualization needs.

The basic understanding of chapter two is how it is important to understand the ins and outs of communication. You needs to understand your audience within a psychological sense. It is very important to make sure the the message is being perceived the same way you sent it. Words and symbols play a large role in communication so these things need to be looked at intensely. You need to make sure the receiver is understanding and getting what you want them to.

Public Relations Writing and Media Techniques By:Dennis L. Wilcox




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